| The
Department
of
Rural
Industry,
Government
of
Madhya
Pradesh,
aims
to
conserve
and
develop
the
traditional,
non-traditional
and
heritage
art
and
crafts
of the
State
providing
sustainable
employment
opportunities
to
rural
communities,
especially
the
disadvantaged
sections
comprising
scheduled
castes
&
tribes,
backward
&
minority
sections
and
women.
It
comprises
the:
1.
Directorate
of
Handlooms
and
Handicrafts
2.
Directorate
of
Sericulture
3.
Silk
Federation
4.
Khadi
and
Village
Industries
Board.
5.
Handicrafts
and
Handlooms
Development
Corporation
| The
various
sub-sectors
of the
Department
together
provide
sustainable
employment
support
to
approximately
two lakh
livelihoods.
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The
Department
works
with
Self-Help
Groups
(SHGs),
Small
and
Medium
Entrepreneurs
(SMEs)
and
Cooperative
Societies
mainly
through
the
cluster-approach
to
cover
the
vast
range
of
rural
industries
comprising
handlooms, handicrafts,
silk
production,
khadi
and
other
village
industries.
Quality-of-life
considerations
towards
its constituents,
is
part
of the
Department’s
area
of
concern.
It
welcomes
private
sector
and
NGO
participation.
Partnerships
of the
Department
include
-
UNIDO
(capacity
building
in
Chanderi
and
Maheshwar
with
Directorate
of Handlooms)
- NID
(Design
Development
with
MP
Handicrafts
and
Handlooms
Development
Corporation)
- NIFT (Chanderi
and
Maheshwar)
- FAB-INDIA
(with
the MP
Handicrafts
and
Handlooms
Development
Corporation)
- Hindustan
Lever
Limited
(with
the
Khadi
&
Village
Industries
Board)
- Central
Silk
Board
(with
Directorate
of
Sericulture)
- National
Handloom
Development
Corporation
- NABARD
- British
Council
(Crafts
development
with
the MP
Handicrafts
and
Handlooms
Development
Corporation)
- National
Minorities
Development
and
Finance Corporation
-
National
Backward
Classes
Finance
and
Development
Corporation
and
-
National
Scheduled
Castes Finance
and
Development.
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The
Department’s
sectoral
CEOs
are in
dialogue
with
the
Chambers
of
Commerce
and
Industry,
voluntary organisations
and
other
stakeholders
within
and
outside
the
government
towards
partnership
synergies.
The
Directorate
of
Handlooms
&
Handicrafts
focuses
on the
weavers
and
craftsmen
who
keep
alive
their
traditional livelihoods
(the
weaving
traditions
of
Chanderi
and
Maheshwar
go
back
several
centuries,
providing
case
studies
in sustainability).
Assistance
is
provided
by way
of
credit
facilities,
facilitation
of raw
material,
technology
transfer, quality
consciousness,
design
development,
skill-upgradation
and
marketing
support.
The
Directorate
not
only implements
the
Department’s
policies
but
also
provides
evaluatory
feed-back.
The
craftsmen
of
Madhya
Pradesh
produce
a rich
variety
of
skillfully
worked
products.
The
weaves
range
from
fine cottons
and
silks
(both
mulberry
and
tussar)
to
coarse
and
basic
weaves.
The
crafts
range
from
stone
engraving, jewellery,
terracotta
and
woodwork
to
bell-metal
and
textile
printing.
Products
from
simple
bamboo
items
to
teak and
bamboo
furniture,
tribal
motifs
in
metal
to
highly
artistic
brass
statues,
hand
block-printed
cotton
materials
to the
elegant
weaves
of the
Chanderi
and
Maheshwar
silk
sarees
extol
the
skill
of its
artisans.
The
Handicraft
& Handloom
Development
Corporation
supports
this
wide
range
of
handicrafts
through
capacity-building,
intervention and
comprehensive
marketing
strategy.
The
Khadi
and
Village
Industries
Board
channels
the
large
array
of
goods
produced
by the
sector
through
its network
of
production
and
marketing
outlets.The
production
and
marketing
of
spices,
The
‘Vindhya
Valley’ programme
interfaces
the
marketing
skills
of
corporate
giant
Hindustan
Lever
Ltd (HLL)
and
SHG
micro-enterprise.
The
Directorate
of
Sericulture
runs a
comprehensive
‘soil
to
silk’
programme
to
encourage
silk
production.
Particular attention
is
being
paid
to
technology
transfer
and
R&D
facilities
for
the
production
of
superior
quality
silk.
Although much
of the
Tussar
(wild
silk)
production
has
now
passed
on to
the
new
State
of
Chhattisgarh,
interventions
to boost
production
in
Madhya
Pradesh
are
underway
and
are
yielding
exciting
results
in per
acre
productivity.
The Directorate
also
liaises
with
the
Central
Silk
Board
(CSB)
and
NGOs.
The
sub-sector
sustains
a
growing
number
of livelihoods,
targeted
to
increase
with
the
recent
initiative
of
introduction
of
castor-based
‘Eri’
silk
production
in the State.
The
Silk
Federation
with
its
‘Silk
Mark’
authorization
explores
markets
while
pushing
technical
improvement through
its
R&D
programme.
In
sum,
the
Department
of
Rural
Industries
has
devised
cutting
edge
programme
for
integrated
cluster
development, support
to
SMEs,
SHGs,
voluntary
organizations,
marketing
support
and
partnership
strategies.
It has
formal systems
for
marketing
assessment,
training
and
evaluation.
The
Department
welcomes
fresh
initiatives
to supplement
its
design
development,
technology
transfer,
skill-upgradation,
networking
with
stakeholders,
and marketing
strategies,
both
domestic
and
export-oriented.
Training
programmes
drawing
upon
management techniques,
best
practices
and
awareness
of
global
issues
impacting
the
Sector
underpin
the
Department’s
efforts to
refine
and
strengthen
its
delivery
system
towards
the
pursuit
of
Millennium
Development
Goals
(MDG)
in the
rural livelihoods
sector. |